Intro
PIM tools enable you to create a central hub to collaboratively manage all your product information.
PIM stands for Product Information Management. It’s a hot topic in B2B and B2C Commerce, and as an industry it is growing at an exponential rate. According to Ventana Research, 50% of product-centric organizations will use a modern dedicated PIM environment to manage product processes and provide high-quality product experiences by 2021.

How PIM works at a high level. (©Akeneo)

The overlap and differences between PIM, MDM, PLM and DAM systems. (©Akeneo)

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