Driven by Digital Asset Management (DAM) since the last 25 years, Frédéric SANUY advises CDO, CTO, Agencies, Brands and DAM project leads on digital strategy and product selection.
Frédéric Sanuy is a distinguished leader in digital transformation, specializing in Digital Asset Management (DAM) and content strategy. His expertise extends to developing metadata, taxonomy, and implementing digital strategies that drive organizational success. Frédéric's ability to lead cross-functional teams and manage complex production processes showcases his commitment to innovation and operational excellence.
His work spans various industries, from media and entertainment to technology and healthcare, where he has made significant contributions in streamlining workflows, enhancing content management systems, and fostering continuous improvement. Frédéric's approach not only emphasizes technical proficiency but also focuses on mentoring and strategic application deployment, making him a key figure in the digital domain.
Activo provides the full spectrum digital asset management services ranging from needs analysis, solution design, development, implementation, customization, integrating with other systems, on-boarding new users, and maintaining systems.
Activo projects and clients range across different industries and company sizes - from medium to Fortune 500. Activo brings the following advantages to its customers:
We are in a new period of time after the pandemic and where Activo have significant expertise is in leveraging content. DAM News is a unique opportunity for us to talk to the DAM community from the user perspective. In this new era of web marketing, our focus for the last three years has been on producing content and leveraging DAM at the enterprise level.
On a daily basis, we are working with customers on RFPs, configuring DAM systems, providing education/training and facilitating on-boarding. We are building a team of DAM experts across industries and countries to make DAM News a single place that can drive DAM education, expert DAM vendor selection, and adoption for the benefits of customers.
This infographic depicts the Asset Lifecycle, illustrating the efficient and transparent management of digital assets from creation to distribution. It highlights the stages of asset creation, including images, videos, and other media, followed by their organization and processing within a DAM system—emphasizing the importance of metadata, workflow, approvals, and revisions. The final stage showcases the diverse output channels such as web, mobile, social media, print, and publicity, ensuring that assets are utilized effectively across all platforms. This lifecycle underscores the significance of clear processes and the strategic use of assets in digital asset management.
J'ai eu l'occasion de collaborer avec Frédéric durant plusieurs années. Frédéric est un des experts mondiaux des outils Digital Asset Management et Product Information Management. Il connait tout, tout le monde, mais il connait VRAIMENT!
Il a su accompagner, et accompagne toujours, le groupe Michelin (entre autres) dans sa transformation digitale et en est une de ses clés de voute.
Il est à la fois expert technique, consultant de haut vol, mais également manage brillamment ses équipes et est capable d'assumer l'opérationnel lorsque cela est nécessaire. Bref, il fait le job et il le fait très bien! Ca a été un plaisir quotidien de collaborer avec Frédéric, je recommande grandement, les yeux fermés!
"Dear Fred,
we wanted to send you this message as a token of our appreciation for your constant inspiration through social media and in-person conferences.
Thank you for being such an inspiring influencer and for raising awareness about DAM. All DAM Vendors should be very thankful to you for elevating knowledge about DAM across our industry.
Keep on inspiring! Keep on spreading awareness about DAM! Keep on being yourself.
From all of us in Fotoware"
Frédéric worked with us as a solutions architect during our photographic DAM implementation in 2014, and continued to support us with technical and feature expertise until 2018. During those years Frédéric was dedicated and passionate in helping us to craft our solution to be one that is industry recognized.
During this time he listened to our needs and executed on them, either personally, or through his development channel. I am grateful that we had Frédéric working with us during that critical time.
Frédéric is a higly regraded experienced digital asset management professional advocate, user and promoter of standards and best practices within the DAM industry.
He is smart, funny and can be trusted to provide industry knowledge which is not skewed by being a vendor, which is rare and very welcome in our industry.
I’ve worked with Fred for several years – he has spoken and attended conferences I work on covering Digital Asset Management. Fred has a deep knowledge of marketing technology, is a great collaborator, open-minded, is hard working and extremely generous with his time. I thoroughly enjoy working with Fred.
Fred is a well known figure in the Digital Asset Management community and frequently gives presentations, talks and webinars around best practice and future trends. This knowledge is shared not as a vendor, but as a contributing member of the DAM community to better enhance and better develop the standards across the wider DAM community for the benefit of all vendors and customers alike. I would not hesitate to recommend Fred, he is dedicated, passionate and extremely hard working, in-fact he would frequently be communicating with me via Skype or email late into the night when we had projects and deadlines to meet.
I have had the pleasure of working with Frédéric on a number of projects and I was always impressed with his dedication to clients needs. He has a deep and extensive knowledge of Digital Asset Management, production and digital workflows and how to help enterprise clients with their digital transformation. As a reseller, we need the support from the software vendor from time to time and he was always available to offer advice and support.
Fred is also one of the hardest working people I know, always willing to support the sales team even if it means jumping on a plane to be there in front of a client. His skills, experience and commercial awareness are extensive and extend across publishing, product management, pre sales, and marketing. He is a big thinker and industry thought leader having sat on numerous industry panels around the World, sharing his knowledge and experience in DAM.
Frédéric évolue depuis de nombreuses années dans des milieux demandant agilité et adaptabilité. J’ai eu la chance de travailler à ses côtés lors d’importantes mutations d’automatisation ou de mise en place de workflow, pour les plus grands retailers français.
Frédéric a toujours su mobiliser et faire adhérer les équipes, tant interne que client, à ces changements organisationnels. Sa force de conviction, son engagement et sa capacité de vulgarisation, lui permettent de mener à bien les différents challenges qui lui sont soumis dans des environnements parfois peu réceptifs aux changements.
I have known Frédéric for three years and we worked together intensely to create the DALIM ES CC Connector.
He is extremely knowledgable in a spectrum of Marketing technologies, from pre-press to asset management to software development. Very high energy, manages to follow through on multiple threads of activity like nobody else.
Working by the side of Frederic is challenging and forward thinking. Thinking out of the box is a must when working with Frederic. He knows it will not only be beneficial for your self-development but to the whole team. Thinking forward is one thing, but thinking forward as a united team is his mission.
He nurtures an environment where you want to strive for the better. Excellence and motivation are driving the team throughout each project. With a very impressive and diverse background, he knows how to adapt within any given situation and that is something every team member learned from him. He taught us how to apprehend the customer’s needs of tomorrow. Frederic is an essential expert for any organization seeking to increase their productivity.
I’ve known Fred for over a decade, and he has consistently shownhimself to be a smart, dedicated and talented man. He has apassion that drives his mastery of technology. His enthusiasmand good cheer make him a pleasure to work with, and an anchorfor any team.
