Driven by Digital Asset Management (DAM) since the last 25 years, Frédéric SANUY advises CDO, CTO, Agencies, Brands and DAM project leads on digital strategy and product selection.
PIM tools enable you to create a central hub to collaboratively manage all your product information.
PIM stands for Product Information Management. It’s a hot topic in B2B and B2C Commerce, and as an industry it is growing at an exponential rate. According to Ventana Research, 50% of product-centric organizations will use a modern dedicated PIM environment to manage product processes and provide high-quality product experiences by 2021.
This infographic illustrates how a Product Information Management (PIM) system centralizes data from various sources like ERPs and supplier databases, and employs Digital Asset Management (DAM) to maintain and distribute content. It shows the flow from data collection to Digital Shelf Analytics (DSA) and onward to multiple channels, ensuring that product information is consistently presented and effectively analyzed across all customer touchpoints.
This infographic outlines the essential roles of Digital Asset Management (DAM) and Product Information Management (PIM) in streamlining digital workflows. DAM enhances brand asset management through editing, reviews, and distribution, while PIM focuses on organizing product data and channel syndication. Together, they ensure efficient content management and alignment with your brand strategy.
J'ai eu l'occasion de collaborer avec Frédéric durant plusieurs années. Frédéric est un des experts mondiaux des outils Digital Asset Management et Product Information Management. Il connait tout, tout le monde, mais il connait VRAIMENT!
Il a su accompagner, et accompagne toujours, le groupe Michelin (entre autres) dans sa transformation digitale et en est une de ses clés de voute.
Il est à la fois expert technique, consultant de haut vol, mais également manage brillamment ses équipes et est capable d'assumer l'opérationnel lorsque cela est nécessaire. Bref, il fait le job et il le fait très bien! Ca a été un plaisir quotidien de collaborer avec Frédéric, je recommande grandement, les yeux fermés!
"Dear Fred,
we wanted to send you this message as a token of our appreciation for your constant inspiration through social media and in-person conferences.
Thank you for being such an inspiring influencer and for raising awareness about DAM. All DAM Vendors should be very thankful to you for elevating knowledge about DAM across our industry.
Keep on inspiring! Keep on spreading awareness about DAM! Keep on being yourself.
From all of us in Fotoware"
Frédéric worked with us as a solutions architect during our photographic DAM implementation in 2014, and continued to support us with technical and feature expertise until 2018. During those years Frédéric was dedicated and passionate in helping us to craft our solution to be one that is industry recognized.
During this time he listened to our needs and executed on them, either personally, or through his development channel. I am grateful that we had Frédéric working with us during that critical time.
Frédéric is a higly regraded experienced digital asset management professional advocate, user and promoter of standards and best practices within the DAM industry.
He is smart, funny and can be trusted to provide industry knowledge which is not skewed by being a vendor, which is rare and very welcome in our industry.
I’ve worked with Fred for several years – he has spoken and attended conferences I work on covering Digital Asset Management. Fred has a deep knowledge of marketing technology, is a great collaborator, open-minded, is hard working and extremely generous with his time. I thoroughly enjoy working with Fred.
Fred is a well known figure in the Digital Asset Management community and frequently gives presentations, talks and webinars around best practice and future trends. This knowledge is shared not as a vendor, but as a contributing member of the DAM community to better enhance and better develop the standards across the wider DAM community for the benefit of all vendors and customers alike. I would not hesitate to recommend Fred, he is dedicated, passionate and extremely hard working, in-fact he would frequently be communicating with me via Skype or email late into the night when we had projects and deadlines to meet.
I have had the pleasure of working with Frédéric on a number of projects and I was always impressed with his dedication to clients needs. He has a deep and extensive knowledge of Digital Asset Management, production and digital workflows and how to help enterprise clients with their digital transformation. As a reseller, we need the support from the software vendor from time to time and he was always available to offer advice and support.
Fred is also one of the hardest working people I know, always willing to support the sales team even if it means jumping on a plane to be there in front of a client. His skills, experience and commercial awareness are extensive and extend across publishing, product management, pre sales, and marketing. He is a big thinker and industry thought leader having sat on numerous industry panels around the World, sharing his knowledge and experience in DAM.
Frédéric évolue depuis de nombreuses années dans des milieux demandant agilité et adaptabilité. J’ai eu la chance de travailler à ses côtés lors d’importantes mutations d’automatisation ou de mise en place de workflow, pour les plus grands retailers français.
Frédéric a toujours su mobiliser et faire adhérer les équipes, tant interne que client, à ces changements organisationnels. Sa force de conviction, son engagement et sa capacité de vulgarisation, lui permettent de mener à bien les différents challenges qui lui sont soumis dans des environnements parfois peu réceptifs aux changements.
I have known Frédéric for three years and we worked together intensely to create the DALIM ES CC Connector.
He is extremely knowledgable in a spectrum of Marketing technologies, from pre-press to asset management to software development. Very high energy, manages to follow through on multiple threads of activity like nobody else.
Working by the side of Frederic is challenging and forward thinking. Thinking out of the box is a must when working with Frederic. He knows it will not only be beneficial for your self-development but to the whole team. Thinking forward is one thing, but thinking forward as a united team is his mission.
He nurtures an environment where you want to strive for the better. Excellence and motivation are driving the team throughout each project. With a very impressive and diverse background, he knows how to adapt within any given situation and that is something every team member learned from him. He taught us how to apprehend the customer’s needs of tomorrow. Frederic is an essential expert for any organization seeking to increase their productivity.
I’ve known Fred for over a decade, and he has consistently shownhimself to be a smart, dedicated and talented man. He has apassion that drives his mastery of technology. His enthusiasmand good cheer make him a pleasure to work with, and an anchorfor any team.
