Driven by Digital Asset Management (DAM) since the last 25 years, Frédéric SANUY advises CDO, CTO, Agencies, Brands and DAM project leads on digital strategy and product selection. At the top he’s still working everyday with the best photographers of the world to improve their image workflow.


What the DAM Experts and Customers are saying

Frédéric worked with us as a solutions architect during our photographic DAM implementation in 2014, and continued to support us with technical and feature expertise until 2018. During those years Frédéric was dedicated and passionate in helping us to craft our solution to be one that is industry recognized.

During this time he listened to our needs and executed on them, either personally, or through his development channel. I am grateful that we had Frédéric working with us during that critical time.

Peter Gunther

VP Strategic Technology at Splashlight

Studio Business Process Management (BPM) Workflow Automation.
Digital Capture & Post-Production Workflows and Integration.
Photo Studio Facilities Management


CEO & Founder of The Codified DAM Consultant

Mark has reviewed over 100 DAM systems for his consultancy services, and in his role as a thought leader in DAM and as President of the DAM Foundation. Mark has advised a number of DAM consultants and integrators in terms of digital projects. product development, content marketing and business roadmaps.

 ” Frédéric is a higly regraded experienced digital asset management professional advocate, user and promoter of standards and best practices within the DAM industry. He is smart, funny and can be trusted to provide industry knowledge which is not skewed by being a vendor, which is rare and very welcome in our industry. “


Managing Director at Henry Stewart Events

Dan works on developing Henry Stewart’s global events covering various subject areas includingDigital Asset Management, Creative Operations, Enterprise Marketing Management, MarketingAnalytics, Metadata and Taxonomy.

 ” I’ve worked with Fred for several years – he has spoken and attended conferences I work on covering Digital Asset Management. Fred has a deep knowledge of marketing technology, is a great collaborator, open-minded, is hard working and extremely generous with his time. I thoroughly enjoy working with Fred. “

Gary Fisher

Marketing Technology Specialist - Senior Director with 20+ years in the software and graphic arts industry with a very strong emphasis on customer service, operations, and business growth.

I worked with Fred for several years whilst working at IO Integration. IO Integration are a reseller of Dalim and I had to engage with Fred on a frequent basis across many different subjects. Fred is extremely knowledgeable and is willing to work whatever hours are necessary to get a job done. He is honest, reliable and dedicated. 


Fred is a well known figure in the Digital Asset Management community and frequently gives presentations, talks and webinars around best practice and future trends. This knowledge is shared not as a vendor, but as a contributing member of the DAM community to better enhance and better develop the standards across the wider DAM community for the benefit of all vendors and customers alike. I would not hesitate to recommend Fred, he is dedicated, passionate and extremely hard working, in-fact he would frequently be communicating with me via Skype or email late into the night when we had projects and deadlines to meet.


CEO - Silicon Publishing

Co-founded and work for Silicon Publishing, providing online design, DAM connectivity, and database publishing solutions. His company has built some very powerful products on top of Adobe InDesign and Adobe InDesign Server, and has deployed some of the largest InDesign Server solutions in the world..

 ” I have known Frédéric for three years and we worked together intensely to create the DALIM ES CC Connector. He is extremely knowledgable in a spectrum of Marketing technologies, from pre-press to asset management to software development. Very high energy, manages to follow through on multiple threads of activity like nobody else. “

Mike Watson

Helping organisations manage their social presence at scale


I have had the pleasure of working with Frédéric on a number of projects and I was always impressed with his dedication to clients needs. He has a deep and extensive knowledge of Digital Asset Management, production and digital workflows and how to help enterprise clients with their digital transformation. As a reseller, we need the support from the software vendor from time to time and he was always available to offer advice and support.


Fred is also one of the hardest working people I know, always willing to support the sales team even if it means jumping on a plane to be there in front of a client. His skills, experience and commercial awareness are extensive and extend across publishing, product management, pre sales, and marketing. He is a big thinker and industry thought leader having sat on numerous industry panels around the World, sharing his knowledge and experience in DAM.

Muriel fribourg

Transformation des organisations - Conduite du changement - Management Business Units - Pilotage grands comptes retail

Frédéric évolue depuis de nombreuses années dans des milieux demandant agilité et adaptabilité. J’ai eu la chance de travailler à ses côtés lors d’importantes mutations d’automatisation ou de mise en place de workflow, pour les plus grands retailers français.


Frédéric a toujours su mobiliser et faire adhérer les équipes, tant interne que client, à ces changements organisationnels. Sa force de conviction, son engagement et sa capacité de vulgarisation, lui permettent de mener à bien les différents challenges qui lui sont soumis dans des environnements parfois peu réceptifs aux changements.

Denis Quelever

Responsable de flux de production chez CA Communication


Si vous recherchez de l’efficacité, réactivité et des conseils pour augmenter la productivité de vos services, Frédéric Sanuy est la personne la plus adaptée à ces problématiques. Pas de doute c’est son domaine de prédilection. 


Frédéric possède une excellente maitrise des flux de production qui ont montré leur efficacité en agence avec toujours l’experience client au coeur de son engagement et un excellent retour sur investissement. Il maitrise parfaitement la photographie et les flux images ainsi que la distribution sur les plates formes DAM , PIM et CMS.

Rich Carroll

Global Content Hub Partner Manager at Sitecore - His particular forte has always been the ability to speak geek, creative and business as those camps do not always communicate well.



I’ve known Fred for over a decade, and he has consistently shownhimself to be a smart, dedicated and talented man. He has apassion that drives his mastery of technology. His enthusiasmand good cheer make him a pleasure to work with, and an anchorfor any team.


Procurement Cabin Retrofit at Airbus


Working by the side of Frederic is challenging and forward thinking. Thinking out of the box is a must when working with Frederic. He knows it will not only be beneficial for your self-development but to the whole team. Thinking forward is one thing, but thinking forward as a united team is his mission.


He nurtures an environment where you want to strive for the better. Excellence and motivation are driving the team throughout each project. With a very impressive and diverse background, he knows how to adapt within any given situation and that is something every team member learned from him. He taught us how to apprehend the customer’s needs of tomorrow. Frederic is an essential expert for any organization seeking to increase their productivity.

Luke Alexandre

Sales Director - UK - Helping companies navigate through the ever expanding world of creative and marketing solutions - Driving efficiency through automation and decreasing time to market

I’ve known Fred for over a decade, and he has consistently shownhimself to be a smart, dedicated and talented man. He has apassion that drives his mastery of technology. 

Fred is one of the most knowledgable and passionate people I know in his field of expertise. Having worked with him over many years and having the same drive for solution success but more importantly, client success, I would recommend Fred to engage, help and mentor any company looking to drive efficiencies through DAM and other automation solutions

A Career of Customer Engagement and Analysis

During the last years on customers side or vendors he has authored a lot of reports and analysis on the DAM industry, vendors, and tools, and he is the author of the new White Paper unveiled as the reference book for any marketing stakeholders who wants to understand all the core features of the DAM. He has presented keynotes in many countries over the last 15 years (fluent English, French and German), and is frequently a guest lecturer in the Digital Asset & Media Management conferences.

Fred has a PHD in Physics who provides him all the technical skills to understand any technologies.

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