Thanks to all our attendees following our new DAM Webinar : The right path to success with the great participation of Jill Talvensaari – CEO of AJILLITY, Lisa Grimm – DAM Manager at Novartis and Celine Millinder DAM Manager at Save the Children. They shared their DAM experience from the customer journey, best practices. It is all about customer experience and ROI.
We had the pleasure to talk and share about some very important topics like metadata, user experience, ecosystem to be successful. But at the top the most important is the people.
The onboarding phase is a key factor to engage all the enterprise. We are working with our customers the Design Thinking approach to the DAM.
During these phase we are using Klaxoon to get the best of the business requirements applied to the DAM :
Of course at one stage you have to make a decision. Every customer has its on story, there is no one solution. The approach will not be the same if you are a brand, retailer, agency…
Some of the main points :
– User Experience
– Self service
As usual we advise gathering your business requirements after deep dive analysis. One way is to follow the 10core characteristics from IQ Equity :
10 Core DAM Characteristics accreditation was conceived to evaluate DAM systems on Core functionality. It is an evaluation process which looks at 10 key areas, covering 22 dimensions in total. Any software which passes the 10 Core can be deemed a fit for purpose DAM system.
From our customers based in France and Europe we have listed the best DAM vendors we are working with, it is not about pricing or features it is just doing the job. Most DAM US vendors do to have a strong presence in france of course.
Let’s contact us to start your project with a disruptive and agnostic approach and the best ROI.
Looking ahead to share with you during this summer time.
Frédéric SANUY – CEO Activo®