In today’s product development environment, products — and the technologies they’re based on — change rapidly, as do competitive products. Finding ways to optimize time-to-market is a critical component that directly affects revenue.
Companies need a solution to manage all activities — in-house or externally — to coordinate everything from design to final print, including regulatory compliance, localization and versioning to ensure efficiency.
Alongside the increasing number of SKUs and images, whoever you are, brand, design agency or producer, processes are more advanced than ever, and all contents must be published on mobile and managed from a content management system (CMS) for online shopping.
Measuring performance and identifying bottlenecks to support the continuous improvement of the processes is a key component of the company’s business management.
HOW BRANDS CAN CONTROL PACKAGING AND MARKETING TOGETHER
In today’s product development environment, products — and the technologies they’re based on — change rapidly, as do competitive products. Finding ways to optimize time-to-market is a critical com- ponent that directly affects revenue.
Packaging continues to be an extremely important component of the marketing mix. It also requires a tremendous amount of attention throughout the supply chain, from the brand to the retailer, up to the impact to shoppers.
As expectations for a better customer experience and engagement reach greater heights, online shoppers continue to wait for speedy, accurate deliveries.
PACKAGING CONTENT MANAGEMENT
In response, retailers and brands that require packaging are applying pressure throughout the supply chain to deliver products faster and more efficiently.
More and more products are being sent directly to homes via an expedient delivery service. The visual and tactile impacts from a delivery can be a powerful selling point for brands. Logos, pictures, and text content on packaging materials can help deliver a brand experiencethat connects with consumers and further communicates how that brand value is enhancing their lives.