by admin | Nov 27, 2019 | Creativity, DAM, Marketing, Personalization, Technology
DAM systems are not anymore a single source of truth to organize your assets across your organisation but are providing new capabilities to manage your brand identity guidelines on board. This is a smart way to protect and ensure the brand consistency and go to market...
by admin | Nov 8, 2019 | Conference, DAM, Event, Marketing, Technology
This week was the annual SPICY Talks 2019 in Berlin of Chili Publish. This the time for the Smart Template community of peers, customers, influencers and technical experts to discover the next steps in packaging, commercial print, agency life and brand expertise. This...
by admin | Oct 28, 2019 | CMS, DAM, PIM, Retail, Technology
In this new article and based on my experience this year with DAM and PIM RFP with brands I wanted to highlight the eRetail strategy to enhance your business and the journey of the shoppers. In the golden edge of content and digital customer experience, e-commerce is...
by admin | Oct 19, 2019 | CMS, DAM, Technology, WCP
When we are looking at the Martech space growing with thousands solutions after years it’s increasingly important for decision makers to understand the diferences between all the technologies and the relationship between them. Of course the DAM is the foundation for...
by admin | Oct 4, 2019 | Conference, DAM, Event, Technology
I will start this end 2019 and in 2020 a couple of DAM trainings, conferences between France, Europe and rest of the world. It will help you approach sustaining and developing your DAM capabilities, providing best practices and advanced insights into the values...
by admin | Sep 22, 2019 | DAM, Technology
AI is now more than a buzzword for all the Martech stack. Artificial intelligence (#AI) and machine learning are dominating the Martech right now. We just have to see how much #Google, #Microsoft and #Amazon are investing in these technologies to understand how big...
by admin | Sep 8, 2019 | DAM, Marketing, Technology
In 2 weeks starts the Fashion Week in Paris and as usual one of my favorite #brand and #photography event. Last week I was talking about how a DAM can support the full product creative lifecycle ? Now time to study how brands like L’Oréal, Channel, LVMH can...
by admin | Aug 28, 2019 | DAM, Technology
Since the last 20 years I spent a lot of time working with some of the best photographers to capture fashion week show or life still images for luxury brands. I have always been passionate to deploy this photography workflow to improve the #DAM usage and I constantly...
by admin | Jul 17, 2019 | DAM, Marketing, Technology
The importance of DAM, systems and methods that maximize productivity in the creative process is increasingly recognized by leading organizations across all product and service sectors. Digital asset Management is not any more an archive of assets as it was 10...
by admin | Apr 23, 2019 | Conference, DAM, Marketing, Technology, video
#DAMNYC 2019 The 17th #DAMNYC2019 of Henry Stewart DAM New York is approaching ( May 2-3, 2019) as the world’s largest conference dedicated to Digital Asset Management. It is a unique environment for attendees to exchange knowledge, share...