#DAMNYC 2019

The 17th #DAMNYC2019 of Henry Stewart DAM New York  is approaching ( May 2-3, 2019) as the world’s largest conference dedicated to Digital Asset Management. It is a unique environment for attendees to exchange knowledge, share experiences and build long lasting professional networks. Over a hundred speakers across more than sixty sessions cover metadata, integration, AI, automation, creative operations, corporate archives, video workflow, rights management, semantics, governance and more.

Attendees at The Henry Stewart DAM NY conference also get full access to the Creative Operations conference, starting on May 2 and co-located at DAM NY 2019. The importance of ‘Creative Operations’—the tools, systems and methods that maximize productivity in the creative process—is increasingly recognized by leading organizations across all product and service sectors.

For the first time I will attend the #DAMNYC as a consultant working for agileStreams to address the #DAM market. If you want to meet us you can also use our promo code agileStreams100 to receive $100 off your registration fee. or SANUY100 along side the year 2019 for all the events.

You will find in the Agenda full day focusing on the #DAM journey ( how to select a DAM system, migration and implementation up to the benchmarking). As usual a lot of use cases (HBO, Hilton, Nestle, Condé Nast, Amazon…Just like last year the DAM Ninja and Clinic for the best experts through advanced workshop and analysis.

In this new edge of the customer experience it is a real challenge for any large organization to make the right selection in the new omnichannel marketing stack. All the digital content has to be streamlined though all the communication channels. Since the last years most enterprises are working to optimize their marketing and digital experience technology stacks. They are still facing silos and most of them are struggling to provide an immersive customer experience across the touchpoints.

But we have to be honest, from the #customer side how to make the right selection with thousands of web systems and hundreds go #DAM systems ? How to be smart ? When I see by some of my clients so many DAM systems, 3,4,5 and sometimes even more…just crazy. You do not have to change your DAM system every 3 years !! You have to tackle the vendors with real scenarios and not watching at a list of features…

We need definitly a new model as a standard to get a clear vision of the DAM market, maybe unveiled at #DAMNYC2019 ?

The Real Story Group unveiled last month the well know omnichannel stack vendor map. These marketplaces have many attributes in common. They’re mostly emergent, highly fragmented, and in some cases only lightly covered by major MarTech suite vendors.

By understanding how and why departments work with assets in specific ways will enhance vendor demos, aid in change management and identify training needs. This is the puropose of use demo scanerios (Brand Manager, Packaging Manager, Photography Manager…)

Before buying a #DAM system take the time to stress the system !! Use demo scenarios to check if it can do the job ! if your stack-holders feel confortable and not seen as one more system in the organization.

Mark Davey CEO & Founder of The Codified DAM Consultant – one of the best #DAM expert in the industry,  made an outstanding job working on more than 30 #DAM scenarios to stress the #DAM system. He made a new #DAM strategy in 6 steps.

It’s about time we stopped asking the unanswerable question: “What is the BEST digital asset management system?”

DAM 2019 key topics to select the right DAM system

Despite all the vendor marketing hype and so-called “objective” white paper publications, there is no one “best” system: there’s one that’s right for YOU, your business needs, your technical requirements, your integration points, and your budget. And even then, no system or vendor is perfect. You need to know the risks going in and have a plan to mitigate them.

  • User experience (UI/UX) is the key to get a fast deployment and migration (responsive UI based on Angular, React, Node.js..)
  • As the single source of truth DAM is the first milestone to start your Digital Transformation (PWC)

  • Metadata and always metadata the key to deploy any DAM solution and to improve your search, review your keywords and taxonomy
  • AI and machine learning but first Taxonomy to drive custom metadata.
  • DAM in context for Packaging, Publishers, Agencies, Brands.
  • DAM and workflow to map the customer business process mapping to go beyong the simple sharing.
  • Any DAM system has now to be responsive thanks a dedicated application or a web portal.
  • Connectors can extend the scope of a simple DAM with extensiosn to the Adobe creative suite or CRM, PIM and CMS system.
  • Transformation & Syndication of assets
  • KPI Activity Report and B.I tools to mesure the performance of your marketing campaign.
  • Blockchain and Content DAM
  • DAM Cloud, Hybrid or On-Premise ?

You can review all my #DAM #Articles #video on Planet DAM

See you in NYC to share content and experience for the best of customer engagement.

Best Regards

Frédéric SANUY

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