The success always belongs to a team. The Michelin Digital Team DCAD from Lyon is one at the top managed by Patrice Cochin (VP Digital Transformation and Consumer Experience Digital Factory ) and Remi Lancry (Data and Innovation Senior Manager).
Today it is a game changer for any brands to create, enrich and distribute the content on all the supply chain. Basically the assets have to be managed by a DAM system, the data by a PIM able to collect custom metadata from different sources and capable to distribute products on all the touch points. Performance wise it is important to have 2 different systems, a PIM has never been a good DAM and same for a DAM vs PIM.
Alongside the customer journey we will explain how we accomplished our scope to integrate the DAM Wedia in the rich Michelin ecosystem ( PIM InRiver, CRM Sales Force …) and how to secure the brand consistency worldwide, the metadata indexation by our Librarians and share the content on the MichelinApostrophe CMS with the best ROI.
Michelin – DAM Product Owner